https://www.kateobriendesigns.com/on-kates-plate daily 0.75 2024-05-24 https://images.squarespace-cdn.com/content/v1/5fc018d4405d5340f3253329/b8409309-4bac-4a81-9578-dc74ca6c0c8b/On+Kate%27s+Plate.jpeg https://www.kateobriendesigns.com/on-kates-plate/why-you-should-think-twice-before-volunteering monthly 0.5 2024-05-24 https://www.kateobriendesigns.com/on-kates-plate/content-designers-need-to-be-proactive monthly 0.5 2023-09-27 https://images.squarespace-cdn.com/content/v1/5fc018d4405d5340f3253329/0807de09-f641-41b3-8d80-af6ef4370ca3/you+should+have+invited+me+earlier+square.jpg On Kate's Plate - Why Content Designers Need to Be Proactive, Not Reactive to Make an Impact - Make it stand out Source: Content Design London https://www.kateobriendesigns.com/on-kates-plate/how-ai-can-be-an-ally monthly 0.5 2023-09-27 https://images.squarespace-cdn.com/content/v1/5fc018d4405d5340f3253329/2b10bb54-8162-4b33-9279-d72a5de1e3b6/Castle.jpg On Kate's Plate - How AI Can Be an Ally for Content Design Generative AI, like OpenAI’s ChatGPT, uses a type of AI technology called Natural Language Processing (or NLP, for short). NLP is all about understanding, analysing, and producing human-like language. It's trained on nearly everything from the web up until the end of 2021. Using tools such as ChatGPT, Google Bard, Perplexity AI (and too many others to list) involves giving a 'prompt,' your starting point or instruction to the AI, much like starting a conversation. Surprisingly, you might already be using AI without realising it, for instance, predictive text on your keyboard — that's AI! Soon, it'll become an integral part of our design tools as tech giants like Google and Microsoft have AI features coming very soon. https://images.squarespace-cdn.com/content/v1/5fc018d4405d5340f3253329/e9ccdaf4-9826-4314-b00c-07cf574e5eae/Crystal+ball.jpg On Kate's Plate - How AI Can Be an Ally for Content Design So kicking off at the beginning of the content design process, AI is like a crystal ball, uncovering hidden insights. For instance, use AI to analyse the most common terms on your website to help you understand what your users are looking for. However, if you're using AI tools like ChatGPT for research and wish to cite your sources, ensure they exist to avoid 'hallucinations' (we'll touch upon this later), or consider Perplexity AI, specifically designed for this purpose. Prompt examples: Help me identify key themes from these user interviews. Generate a summary of common user queries from these chat logs. For other research, that’s where I’ve had lots of fun experimenting. Using the Scraper plugin on ChatGPT (available on the Premium plan), I fed it URLs from the World Economic Forum's The Future of Jobs Report 2023 and asked how it thinks the role of a content designer will evolve based on that report. Remember, though, humans are notoriously bad at predicting the future, so we can't entirely rely on AI's predictions either. That being said, it’s intriguing to imagine the exciting possibilities that the future might hold for us. https://images.squarespace-cdn.com/content/v1/5fc018d4405d5340f3253329/0c717427-d324-4bea-b727-47dee4c8e7c7/potion.jpg On Kate's Plate - How AI Can Be an Ally for Content Design With AI you can continuously refine your content. It can also act as a vigilant guardian of your brand, suggesting edits to maintain your brand’s voice and tone as well as checking your grammar and spelling. Prompt examples: Based on user feedback, suggest revisions for the instructions on how to apply for a driving licence. Proofread the in-app messages in our mobile app for language clarity and motivational tone using UK English. Check my content is consistent with the GOV.UK Design System and suggest what changes are needed in bold and explain why. https://images.squarespace-cdn.com/content/v1/5fc018d4405d5340f3253329/21dccc6c-d1ee-4c98-8f1f-f8492a5b60cf/pumpkin.jpg On Kate's Plate - How AI Can Be an Ally for Content Design https://images.squarespace-cdn.com/content/v1/5fc018d4405d5340f3253329/e4386138-a178-445f-8a70-b1986c4cea68/magic+mirror.jpg On Kate's Plate - How AI Can Be an Ally for Content Design AI is like the magic mirror, reflecting our deepest designs in content design. It can suggest engaging and empathetic headlines, relevant keywords and language choices — all with accessibility at the heart. Prompt examples: Draft an error message for users who entered the wrong email address. Review this copy for tone consistency and suggest improvements. Analyse this page’s content for readability and engagement then suggest improvements. Inclusivity is a major draw for content designers using AI, allowing you to personalise content to individual needs and preferences, improve accessibility by generating simple language, and promote inclusive design by training AI to understand and respect the nuances of different cultures and abilities. https://images.squarespace-cdn.com/content/v1/5fc018d4405d5340f3253329/dc1e1a35-c963-46c0-b1a7-58809169709f/poisonedapple.jpg On Kate's Plate - How AI Can Be an Ally for Content Design Many are concerned about the ‘hallucinations’ you get with any AI tools. This is when the AI generates a confident but incorrect response when it lacks the information it was trained on. This hasn’t been an issue with me with the tasks I’ve been doing, but it’s a concern nonetheless. Many are also concerned with risks of intellectual property (IP) risks and concerns about data privacy, due to usage that gives companies like OpenAI (the owner of ChatGPT) permission to use information in future language model training. https://images.squarespace-cdn.com/content/v1/5fc018d4405d5340f3253329/23890ba3-c2c8-4cd4-9fd6-bfab94ffd717/fairygodmother.png.jpg On Kate's Plate - How AI Can Be an Ally for Content Design AI is like your Fairy Godmother, magically transforming your content to meet diverse user needs. It helps you generate an array of ideas, regardless of the circumstances. Prompt examples: Suggest multiple layout ideas for an online vehicle registration web page. Propose different ways to display heart rate data on our health mobile app. Brainstorm ideas to structure a new starter guide for our software’s help centre. https://images.squarespace-cdn.com/content/v1/5fc018d4405d5340f3253329/ab32fe53-f7e8-44b1-8da8-cbdb9340e081/magic+wand.png.jpg On Kate's Plate - How AI Can Be an Ally for Content Design AI is like a magic wand, empowering content designers with enhanced creativity and productivity. It can generate ideas based on the research you’ve gathered in discovery, propose potential user personas and unlock new realms of content possibilities. Prompt examples: Based on the user research, define the top 3 user needs that our content should address. Generate user personas based on the feedback from our customer help centre. https://images.squarespace-cdn.com/content/v1/5fc018d4405d5340f3253329/20513d8d-2469-4048-8bac-12e7729ff778/Knight.jpg On Kate's Plate - How AI Can Be an Ally for Content Design Working together we can work alongside AI, using it as a tool for good. Researchers and organisations are working actively on responsible AI development, ethical considerations, and regulations and the EU passed the landmark AI regulation bill on June 14, 2023. This is the world's first major set of comprehensive rules regulating AI technology. The bill includes provisions for the use of AI in areas such as facial recognition, social scoring, and algorithmic decision-making. Google, Amazon, and Microsoft back the EU AI Act. Saying that it would help to ensure that AI is used responsibly and ethically. The companies have also said that they are willing to work with the EU to implement the act (Washington Post, 2023). So let’s keep advocating for ethical AI and engage where we can to influence policies that serve and protect us from the pitfalls of AI. https://images.squarespace-cdn.com/content/v1/5fc018d4405d5340f3253329/388594ef-89b4-4769-81fa-9cefb65d877b/wizard.jpg On Kate's Plate - How AI Can Be an Ally for Content Design AI can be like a wise counsellor providing guidance and advice that’s tailored to your needs to support your development. From giving you feedback on your CV, and writing the perfect cover letter, to learning a new skill — it can help you grow personally and professionally. Prompt examples: I want to be promoted. Here is a list of my responsibilities and new responsibilities I have just started. Help me write a proposal for a new role. Here’s a list of my job history, can you suggest potential career options for me to consider? I want to learn how to write a romance novel, provide me with a 12-week learning plan. https://www.kateobriendesigns.com/on-kates-plate/future-of-content-design monthly 0.5 2023-09-27 https://www.kateobriendesigns.com/on-kates-plate/ex-factor-linkedin-headlines monthly 0.5 2023-05-19 https://www.kateobriendesigns.com/on-kates-plate/chatgpt monthly 0.5 2023-03-28 https://images.squarespace-cdn.com/content/v1/5fc018d4405d5340f3253329/c7a17a81-7709-43fb-bdfd-51958f4eb594/mrskob_Generate_a_highly_realistic_and_dramatic_landscape-orien_1409bfaf-5885-46a6-9012-09eefb108c80.png On Kate's Plate - 2 for 1: A week with ChatGPT-4 and its browsing breakthrough - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc018d4405d5340f3253329/0d36a1c9-42c4-435a-a1b5-ccdec6aa8272/OPENAI+invite.jpg On Kate's Plate - 2 for 1: A week with ChatGPT-4 and its browsing breakthrough - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc018d4405d5340f3253329/7d9c4f70-dbec-4e38-afca-98bcbcaa3631/Too+long.jpg On Kate's Plate - 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