Royal National Intitute for Deaf People (RNID)
People with hearing loss want the same work opportunities as their peers.
The goal.
Work in a team as part of the Content Design Academy project in a 12 week sprint to design content for the UK’s Royal National Institute for Deaf People (RNID). Design content that supports job seekers with hearing loss and informs them of their rights when applying, interviewing and accepting jobs.
What I did.
Observed user’s language, mental models and behaviours.
Gathered user research.
Put together a discovery board and user journey.
Created user needs and acceptance criteria.
Wrote content from user needs.
Organised crits as well as pair writing sessions.
Refined my content.
Prototyped content in Figma.
User journey.
Below is an example of the mapped user journey.
User needs.
Below is the user needs bank and acceptance criteria.
The results.
My group and I presented to our stakeholder at RNID, Director of Content, a summary of the steps we took to answer the brief. She very much appreciated hearing about all the details we presented to ensure the content we wrote answered RNID’s user needs.
What I learnt.
The majority of our audience don’t use words like “hearing loss”, or “deaf person” when searching for improvements in their work life. People with hearing difficulties communicate differently, they rely more on facial expressions, lip-reading, and body language.
Our audience fear losing their jobs because of how performance in the workplace is connected with communication skills. When the workplace isn’t designed to support their needs, they face communication challenges. These challenges impact how employers perceive their performance and affect their career progression.
The importance of having empathy to be a great Content Designer.
How great content crits are. Challenging conversations are much easier when feedback becomes a regular part of your work.
How much I already knew, it was a massive boost to my confidence.
